Michelle Southern reporting.
LSU researchers are studying body shapes to try to get a better idea of what types of clothing sizes would best fit individual consumers, especially those losing weight. Casey Stannard, an assistant professor at LSU Ag's Department of Textiles, Apparel Design and Merchandising, says there are a lot of misconceptions in the industry about the human form in general.
"We want to look at places people are actually losing weight and how it's affecting body shape," said Stannard. "We want to see how that affects apparel and how we can design better."
They are looking for men and women who are losing weight to participate in this study and receive a 3D body scan with each 10 pounds of loss. Stannard says the hope is use this information to move towards a system where a consumer could get a body scan, and then purchase clothing based on the results.
"Instead of doing the traditional, design your item, send it overseas, get a whole bunch manufactured and hope they sell because people fit them," said Stannard.
Stannard says they are using body scanning technology to learn about ways better-fitting clothing could be developed.
She says right now a lot of companies work off of an hour glass, ideal shape -- and so few people in the population actually have that shape.
"So really getting clothing out there that reflects the population is a win-win for everyone," said Stannard.