Lt. Governor Jay Dardenne is visiting Canada this week meeting with several officials to tout Louisiana and promote travel to our state. Dardenne says Canada is our biggest international market not only from an economic standpoint, but also for tourism.
Dardenne says they'll be making stops in Toronto and Quebec. He says in addition to meeting with travel officials, they will also be conducting interviews with various media in Canada to talk about why Louisiana is such a great place to visit.
"So they can write about Louisiana and encourage people in their publications. We'll also be visiting with tour operator -- those folks who plan major tours into the United States. And obviously Louisiana is one of the key destinations, there's such a linkage," Dardenne says.
He says they hope the result of this trip will be more out-of country visitors to Louisiana, "Particularly those from Canada. They spend more money, they spend more time in Louisiana. That means more jobs for Louisianians and more tax revenue paid by people who don't live here."