Day after Christmas sales expected to be huge this season
Posted on 12/25/2015 10:31:00 AM.
Michelle Southern reporting.
Planning to hit up the mall tomorrow? Savvy shoppers know that some of the best deals of the year fall the day after Christmas, and experts say with December 26th falling on a Saturday, retailers will be ready with sales. LSU Assistant Professor of Marketing Dan Rice says stores will attempt to sell off excess inventory and appeal to shoppers who are making returns.

"A lot of the sales that you'll see going on December 26th will have to do with clothing and apparel," said Rice. "And you can find the best deals of the year after Christmas."

Rice says tomorrow will also be a great day to stock up on next year's wrapping paper, ornaments and seasonal dinnerware. He says post-Christmas apparel sales will likely be even more substantial this year as retailers struggle to get rid of winter clothing with short shelf life due to unseasonably balmy weather.

"You might be able to find some real good deals on warm winter clothing, snow sport equipment and things like that," said Rice. "Those industries are really not seeing the kind of volume and spending that they would have liked to see this year."

Rice says some stores are even opening as early as 5am tomorrow as they seek to clear the shelves to make room for new products in the new year. He says spending was expected to be way up this season because gas prices are so low, but that hasn't really happened yet.

"I think it's kind-of a wait and see," said Rice. "They probably do have more money and they could be spending, but whether or not they do might depend on what they see for deals."

dan rice, day after christmas, sales, retailers, consumers, shopping

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