The massively popular Duck Dynasty reality show filmed in West Monroe, Louisiana kicked off it's latest season on A & E with many people wondering if it would be a 'hit' or a 'miss' with it's target audience. Duck Dynasty's season 5 debut got 8.5 million viewers on Wednesday night.
That's 28 percent less than the reality show's all time high of 11.8 million viewers for its 4th season debut in August.
But LSU Mass Communications Professor Tad Odell says there was less competition during the summer for viewers, which probably helped push their ratings that high.
Odell says the main thing to watch is if the show continues to get consistent ratings. "The numbers were really similar to their Christmas special and similar to where they ended last season"
Odell says as long as the show gets 8 million or so viewers, Duck Dynasty should stay on the air.