Former LSU star running back Leonard Fournette has signed an endorsement-partnership deal with New Orleans based Life10 Electrolyte beverage. Fournette is represented by sports agency Roc Nation and its President of Branding Michael Yormark says Fournette is excited to support a local product he believes in.
“Leonard obviously sampled the water, loved it and now Life 10 is his go to beverage. Pre-workout, during his workout and post workout.”
Yorkmark says through the partnership, Fournette owns a small part of the company. He says the all-star athlete could’ve gone with the Gatorades of the world but chose a local brand to promote.
“He said, you know what, I want to work with a local company that’s doing great things in my community and I want to help them grow and we really admired that. We loved the vision.”
Life10 Electrolyte water is filled with calcium, potassium, magnesium, chloride and sodium. Yorkmark says Fournette has great potential to be a wonderful brand ambassador.
“Leonard’s got that IT factor, he walks in the room and you see star all over him. He’s genuine, he’s authentic, he’s giving, he’s got a wonderful personality, he’s engaging.”