A new startup out of Lafayette called Short and Fat offers more clothing options to men with a different build. Co-founder Jeff Martin says men who are “vertically challenged and horizontally blessed” have to resort to shopping at big and tall stores.
But they often end up trading one solution for more problems, like trying to find a shirt that fits around the neck.
“When I do find one, I end up with this huge shirt that’s huge on my shoulders. The sleeves are too long, and I have ton of material to tuck in,” Martin said, “I end up looking like a kid wearing his dad’s shirt.”
Martin says many men aren’t even aware they’re wearing ill-fitting shirts because they’re so used to settling for whatever they can get. He says it is noticeable when a collar is too small or the sleeves too short, and then there’s the problem of the belly wink.
“That’s when you sit down and the fabric stretches so tight around your belly that those two bottom buttons pull apart, and it winks at anyone across the room,” Martin said.
Customers can build their own shirts on Short and Fat’s Kickstarter page, choosing their fabric, collar, buttons, pocket, and cuffs. The shirt is then made to the customer’s exact measurements. Martin says these easy care fabrics offer a wider selection than can be found at a big and tall store.
“We have fabrics that are beautiful and they cross the spectrum. So if you want to be a little more bold and be out there, we have things to choose from, and if you want your standard white or blue dress shirt, we can do that as well,” Martin said.
Short and Fat has a $15,000 goal on Kickstarter that Martin says will help them launch their own website. Donations can be made here.