New travel slogan revealed by Lt. Gov. Nungesser
Posted on 1/23/2018 3:44:00 PM.
“Feed Your Soul” is the new brand Louisiana will use to promote tourism to the state. Lt. Governor Billy Nungesser hopes the slogan will target travelers who are in constant pursuit of enjoyment.

"You can feed your soul with the music, with the food, with the culture, the history, the outdoors.  We have so many ways to feed your soul here, it rang out over all the other options."

Feed Your Soul replaces Pick Your Passion, which has been used for the past seven years. Nungesser says the new brand is the culmination of six months of rebranding research and analysis and the goal is to bring visitors who want to be in the moment.

"You're participating in whatever you partake in whether it's zydeco dancing, the music, the culture.  You're a participant whenever you're in Louisiana."
Nungesser says the new brand will be rolled out on Mardi Gras Day with branded Louisiana: Feed Your Soul food trucks serving the taste of Louisiana in Atlanta, Houston, Dallas and Washington D-C to potential travelers. 
"On Mardi Gras Day, we will be in four cities.  We'll have a food truck giving out King Cake, embracing the media in those four areas." 
Feed Your Soul, Pick Your Passion, Billy Nungesser

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