"He is positioning himself, and he has been in the process of positioning himself for the last several years, as very conservative, very evangelical."
This ad comes on the heels of the governor forming an exploratory committee for a run for the presidency. Stockley says hundreds of millions of dollars were spent in the last presidential election and is just the tip of the iceberg for Jindal.
"These are the type of advertisements that have to run 24 hours a day, 7 days a week on television, on radio. He's got to have items in the newspaper."
The television ad positions Jindal as conservative Republican's leading voice in the battle over religious freedom. At this point, Stockley feels the governor's announcement isn't speculation anymore, it's just a matter of time.
"This is just another, if you will, action toward that end."