Now that Halloween is over, retailers are focused on the holiday shopping season. J.C. Penney and Macy's have already announced they will open on Thanksgiving night this year for the first time ever. Professor of Marketing at the University of New Orleans Dr. Pamela Kennett-Hensel says the stores are trying to turn Thanksgiving into a shopping holiday.
"We used to talk about Black Friday as being the big shopping day, the day after Thanksgiving. It has been encroaching more into the Thanksgiving holiday," Kennett-Hensel says.
Kennett-Hensel says that this is the biggest money making season for stores and they want to get a head start. Macy's will be open for 24 hours and close their doors on Black Friday at 9:00 p.m.
"It is a new trend and their perspective is it gets people into the stores a little bit earlier, gets them thinking about shopping and gives the retailers a jump up on the competition," Kennett-Hensel says.
In previous years, some stores opened on Thanksgiving evening because of the pressure from other stores. Kennett-Hensel believes this trend will keep growing.
"Maybe even next year you will be eating your Thanksgiving dinner at the food court in the mall," Kennett-Hensel says.