Tulane University is the latest Louisiana school to trademark its own brew, after partnering with NOLA Brewing Company to release the Green Wave Beer. Brewery president Kirk Coco says the new brew is a filtered version of a Heffeweizen, a dry, wheat beer with a little bitterness. He says this Kristalweizen is similar without all the floating yeast.
“It’s a very unique German style of beer. It still has a little bit of banana and clove to it, but not very much. It’s very light and subtle and just an easy drinking wheat beer,” Coco said.
Coco says the partnership with Tulane Athletics was a no brainer because the school is such a big part of the city, and NOLA Brewing is all about New Orleans. He says this will also be a money maker for the university athletics. He says it should be available just in time for football season to kick off.
“The beer will be available in Tulane Stadium on September 2, which is the first game. We are hoping to have cans in stores sometime in late September,” Coco said.
Coco says the new brew has been about two years in the making. He says they had to wait and see what the future of university beers would be, as legislation threatened the partnerships because of arguments college beers encourage underage drinking. Coco disagrees.
“I don’t think there’s a Tulane student that’s going to go ‘Oh, I didn’t know about beer until I saw this Green Wave Beer.’ I don’t think it’s really breaching any new territory for these students,” Coco said.