LSU championship merchandise is flying off the shelves after the Tigers wrapped up their 15-0 season in the Dome Monday night.
Fanatics runs the official LSU e-commerce store, and global co-president Jack Boyle says the Purple and Gold title has fueled their largest selling NCAA championship period ever.
“Right now sales are running up 25 percent over our previous all-time high which was Ohio State in 2015,” says Boyle.
He says data throughout the season indicated they were on pace to break records if LSU made the championship.
Of course, championship T-shirts and hats are always the top sellers, but Boyle says this year the popularity of the team’s beloved head coach has created a never before seen market for new products.
“Coach O was the number one selling “player” across all 300 of our e-commerce sites,” says Boyle.
He adds that’s particularly impressive considering we’re in the midst of the NFL, NBA, and NHL seasons.
Boyle says demand peaks in the hours after the championship, where fans are riding a victory high that spurs impulse buys.
“It’s because people are out, they’re at parties, they’re celebrating, they’re still at the game, whatever it may be, but being able to capture that mobile demand right after the event is critical,” says Boyle.
