Experts estimate LSU received more than $200 million in free media exposure between December 1st and January 21st as a result of the football team’s successful title run. Director of sponsorship analytics for Joyce Julius and Associates, Jeremy Creutz, says they estimate LSU had over 150,000 mentions across TV, internet and print media.
“We find out how many mentions they received and we compare that to what you need to spend in traditional advertising cost to receive that,” said Creutz.
Creutz says this is among the biggest measurements they’ve seen in the realm of collegiate athletics.
“We saw it was the perfect storm of exposure from the SEC Championship game to the Heisman ceremony all the way up to the national championship game and ending up at the White House,” said Creutz.
Creutz says while it may not be tangible dollars, the exposure can be parlayed into merchandise sales and interest in attending LSU.
“We say that gets them, especially the football program back on par with an Alabama as far as recruiting, enrollment, all of those types of things,” said Creutz.
LSU says they saw a 5% increase in applications during the week before and after the national championship game.
