In Bossier City, the arena is now known as the Brookshire Grocery Arena. The Tyler, Texas-based chain replaces CenturyLink as the naming rights sponsor. Brad Brookshire, CEO of Brookshire Grocery said they are thrilled about the partnership with the community.
“I look forward to the day to come here for the first event at the Brookshire Grocery Area, the BGA,” said Brad Brookshire.
The grocery chain signed a ten-year commitment with the 4,000 seat multi-purpose arena. COO Trent Brookshire said a lot of work when into the new logo for the arena.
“And you look at it and it’s got three words on it and a little thing, but that little thing to us represents upward flight with the four contrails of what would be a B-52 bomber representing our connections back to Barksdale Air Force Base in Bossier,” said Trent Brookshire.
Trent Brookshire said the once the COVID era ends the BGA will be a major tourist attraction again.
“This is going to be one of the hottest destinations and you’re going to have a partner in us to really amplify and clarify what this community stands for,” said Trent Brookshire.
Brookshire Grocery has been in the Bossier City-Shreveport area for 60 years.
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