It was 50 years ago when then 65-year-old Tony Chachere published his now legendry Cajun Country Cookbook that included his Original Creole Seasoning. Director of Marketing and Tony’s Chachere’s granddaughter, Celeste Chachere said they’re celebrating the golden anniversary with a commemorative can of their Original Seasoning.
“That has the current label design on the front and when you spin it, the reverse has the original retro-label from the 70s,” said Chachere.
The commemorative can is rolling out in stores now.
The business venture started as a retirement hobby for Tony Chachere, as he sold his cookbook out of the back of his station wagon. Celeste Chachere said he had no idea the company would evolve to what it is today.
“I don’t think 50 years ago that he saw where this thing was going to go ultimately, but I know he would have been absolutely tickled about it,” said Chachere.
As for the next 50 years, Celeste Chachere said new products are in the works and they continue to pay homage to her grandfather’s love of Cajun cooking.
“Hopefully a couple that will roll out within the next calendar year, we did just launch a new chili mix, both an original and a mild version and we’re always looking to expand our marinades and maybe a new seasoning blend or two,” said Chachere.
In addition to the commemorative can of Original Creole Seasoning, they plan to launch have even more merchandise with the retro label that will be available online at tonychachere.com
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