Due to gas prices impacting summer travel, Lt. Governor Billy Nungesser said they’ve made a few marketing tweaks for tourism and so far, they appear to be working. He said they’ve scraped their One Tank Get Around Louisiana campaign and changed it to a half-tank of gas.
“And it’s going over quite well. We’ve been highlighting all the great things you can see in Louisiana on a half-tank of gas,” said Nungesser.
And they’ve also been running promotions a bit closer to home in neighboring states. Nungesser said the campaigns include state parks and other great things to do and see in Louisiana. He said the staycation promotion that worked so well during the pandemic is also in play this summer.
“So, we wanted to highlight the state parks, the fishing, all the things to do outdoors in Louisiana and we’re having some great success with that,” said Nungesser.
But Nungesser said they are also putting long-term promotions into play, especially since COVID test requirements have been lifted for international travelers visiting the US.
“Because they stay longer, and they spend more money. So, we’re altering a little bit of our drive market because of gas prices, but we’re staying focused on the larger picture because we want to make sure we get back to those record-breaking numbers as soon as possible,” said Nungesser.
Nungesser said despite gas prices there’s still pent-up demand to travel and state parks are on track for another record-breaking year.
For more information on Louisiana Road Trips, click here.
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