Stephen Waguespack
Former LABI head and candidate for Governor Stephen Waguespack releases his first campaign ad; introducing himself to voters by his nickname, “Wags.” The statewide spot is called “Louisiana’s Comeback” and features Waguespack in various casual settings, and in a highly likable light. Political analyst Roy Fletcher has seen it and says the video succeeds at that…:
“Clearly they want his name recognition, but they also want that…you know…that he’s likable. And, I guess that’s what you get out of the ad; that he seems to be likable.”
In the ad Waguespack says the state faces “its biggest crisis yet”, but Fletcher says he then moves right on to handshakes and hugs, from folks who call him “Wags.” Fletcher says the ad’s tone is too light for talk of crisis…:
“In this situation…if the state is in crisis, then ACT like you’re in crisis.”
Waguespack was the last Republican to enter the race, with Attorney General Jeff Landry far ahead in polling and fundraising. Fletcher says perhaps the candidate should have come out with a stronger message, because this video tells voters very little about him or how he would lead…:
“Basically, he knows how to do a handshake, and clap somebody’s hand and his nickname is ‘Wags” and that’s…that’s it.”
Fletcher says future ads need to convey solutions; for Waguespack and all candidates. You can view Waguespack’s campaign ad at “wags4la.com”
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