
Willis Knighton Health System is celebrating its 100th birthday and marking the occasion with a new name, image, and renewed commitment to northwest Louisiana. President and CEO Jaf Fielder says the facility was originally known as the Tri-State Sanitarium in 1924. It was a small suburban hospital on the outskirts of Shreveport.
“And over the last 100 years, we have grown into the health system that we have today including four acute care hospitals, a rehab hospital, and over 150 physician clinics here in the northwest part of the state,” said Fielder.
Fielder says the word system implies a building and he says they are much more than a facility, so their new name is Willis-Knighton Health.
“When somebody thinks about their health, in northwest Louisiana, we want them to think of Willis Knighton, so we’re dropping System from our logo,” said Fielder.
Fielder says they are keeping the WK logo because it’s one of the strongest known monikers in northwest Louisiana, but it will get a slight makeover, with a modern and sleek font.
“And the WK is actually going to lean forward a little bit which reflects our commitment to innovation and progress within our health system,” said Fielder.
In 2023, Willis Knighton Health was ranked the number one hospital in the state by Newsweek magazine.
Comments