via neworleans.com
Disney is bringing New Orleans to Disney World with its’ newest ride, Tiana’s Bayou Adventure. Mark Romig, Senior Vice President and Chief Marketing Officer of New Orleans & Company, says the ride is a way for people to experience the best of New Orleans and the surrounding areas, “because it’s based on the great work of Chef Leah Chase.”
The ride, which replaces Splash Mountain, is based on the 2009 film “The Princess and the Frog.” It takes place after the movie and follows Princess Tiana as she gathers musicians for a Mardi Gras party. Romig thinks the ride, like the movie, highlights the best of Louisiana.
“I think the most magical thing about this ride is that it really brings to life all the elements that make this part of the world so special: our food, our music, our people,” he says.
Several notable Louisianians previewed the ride, including Saints’ quarterback Drew Brees and defensive end Cameron Jordan, as well as the family of legendary chef Leah Chase, who served as the inspiration for Tiana. Romig hopes the ride inspires people to come and see the real place.
“I think it [the ride] puts us on a national and international stage where families who potentially have never been to New Orleans or Louisiana will go through this ride and be inspired to come visit,” he explains.
Tiana’s Bayou Adventure opens at Disney World today and Disneyland later this year.
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