It’s report day for the LSU football team. This is Brian Kelly’s 35th season as head coach. Kelly says name, image and likeness deals is not changing how he recruits, in fact he’s looking to hire a salary cap manager to decide how much a player should receive through NIL deals.
“I can’t tell you what your son’s worth. I can’t put a number on that. But I can tell you how I can get your son to be a better husband, a better father, a better citizen. Because that’s what I do,” Kelly said.
Kelly made these comments during an appearance at the Baton Rouge Rotary Club. Kelly admits he’s not capable of determining a recruit’s potential NIL income, so he’ll let other staff members determine that while he tries to convince a student-athlete to come to LSU because they’ll become a better player and person.
“Hire others around you, to handle some of those other things, so you can still continue to do what you love to do,” Kelly said.
Kelly says NIL is forcing him to diversify his staff with not only coaches and talent evaluators, but also those that oversee the finances that can manage NIL and revenue sharing when it arrives in college athletics next year.
“You have to hire people to take care of the salary cap. You have to hire more people to be involved in those things,” Kelly said.
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