
Keep Louisiana Beautiful (KLB) has partnered with the Louisiana Automobile Dealers Association (LADA) to launch the “Put the Brakes on Litter” campaign. KLB Director Susan Russel says participating dealers will distribute litter kits to customers, aiming to raise awareness about the environmental impact of littering.
“This is a brand new program that we just are launching, and the response we have gotten from the dealerships have been very encouraging. So far we have 36 dealerships throughout Louisiana.”
The campaign, a result of a recent study that found there are 143.8 million pieces of litter on the roadways, emphasizes the role that individuals can play in reducing litter, particularly from vehicles. Russel says the initiative is designed to address the state’s litter problem by leveraging the influence of car dealerships.
“They will be distributing about 9 thousand kits and this is kind of like a pilot program we are just rolling this out. And our expectation is that it will be well received and we will be able to expand it to other dealerships.”
KLB and LADA hope that by educating drivers and encouraging responsible disposal habits, they can make a significant impact on keeping Louisiana’s roads and communities clean. The collaboration highlights the importance of community involvement and shared responsibility in tackling environmental issues.
“These litter prevention kits give all those tips of what you can do as a motorist to prevent intentional and unintended littering.”
Each year local governments and other agencies spend more than $91 million cleaning up litter and illegal dumping and cigarette butts are the most littered micro-sized item on the roadway.
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