Lt. Governor Billy Nungesser
The Louisiana Office of Tourism concluded its first promotional mission to India on September 27, in Mumbai and New Delhi. Led by Lieutenant Governor Billy Nungesser. The mission aimed to boost Louisiana’s appeal to Indian travelers and media by showcasing its cultural experiences, cuisine, music, festivals, and outdoor adventures. Nungesser says after visiting Italy, Spain, and India, and enthusiastic about seeing the results from this tourism mission…
“So far we are very, very excited about all three of those markets, and the excitement they have in sending visitors to Louisiana.”
This outreach is part of Louisiana’s strategy to tap into India’s growing travel market, which saw a 17-percent increase in visitors to the U.S. from January to July. With support from a U.S. Department of Commerce grant, Nungesser says, Louisiana is strengthening its presence in India through partnerships with U.S. Commercial Services and the U.S. Embassy.
“India, they’ve got so many new people that are earning enough money to travel, and they’re the second largest international visitors to America. So it’s a great market for us.”
Louisiana’s central location and the connectivity of the Louis Armstrong International Airport in New Orleans as well as direct flights from Houston and Dallas make it accessible to Indian cities like Mumbai, Delhi, and Bangalore. Nungesser says India is a good market for Tourism…
“….and we hope over the next three years, it will produce enough return on our investment that we can continue to attract people from the Indian market.”
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