Grand Isle has launched the “Jewel” oyster brand to revitalize its seafood industry through sustainable off-bottom farming. Backed by a 140-thousand-dollar grant from Louisiana Economic Development to JEDCO, the campaign promotes boutique oysters cultivated near the water’s surface. JEDCO CEO Jerry Bologna says it will bring farmers under one umbrella brand.
“We’re going to market those as one brand, the “Grand Isle Jewels” to bring notoriety to the area and to bring more attention to the product and the quality seafood we have here in Jefferson Parish.”
Bologna says the Grand Isle Jewel campaign is aiming to bolster Louisiana’s $2.4 billion seafood industry and counter competition from imports.
“We think the Grand Isle Jewels name is gonna evoke really positive sentiment, and we want people to ask for those Grand Isle Jewels by name in restaurants and stores around the areas and throughout the country.”
The initiative reflects Jefferson Parish’s commitment to preserving culinary heritage and creating economic opportunities through sustainable aquaculture. Bologna hopes Grand Isle will become a national model for innovation in oyster farming and seafood branding.
“And we think this is going to bring more notoriety and have more people outside of the state requesting our premium seafood products.”
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