LSU LF Derek Curiel. Photo courtesy of Jonathan Mailhes of Tigerrag.com
Nike announces a new NIL venture, and it has chosen LSU as the first school to partner with. Nike, along with other equipment manufacturers, have been partnering with university athletic departments for decades. But Nike’s Blue Ribbon Elite NIL program is the first to partner with the athletes themselves.
Zach Greenwell, LSU’s deputy athletic director for external affairs, said Nike is partnering with ten athletes on a very extensive campaign to promote Nike products.
“They brought in a very large-scale production company from out of town to work with those athletes, and it was 15-hour days with our athletes doing individual shoots,” Greenwell said. “They did a big group shot, which was a big part of our roll-out.”
Among the LSU student-athletes joining Nike’s growing roster of elite NIL athletes are: Kailin Chio, Gymnastics, Derek Curiel, Baseball, Tori Edwards, Softball, Casan Evans, Baseball, Trey’Dez Green, Football, Jayden Heavener, Softball, ZaKiyah Johnson, Basketball, DJ Pickett, Football, Jurnee Robinson, Volleyball and Dedan Thomas Jr., Basketball. Greenwell said Nike is working with them on product that they like, and they’re promoting products on the Nike store that’s specific to them and their respective sports.
“It’s a big thing for Nike to work with this demographic whether it be college kids, teenagers, so they’re going to work with all of those ten athletes across seven sports to tap into that demographic and they think LSU is a great place to start,” Greenwell said.
Greenwell said it’s a tremendous honor for LSU to be the first school that Nike selected for its new Blue Ribbon Elite NIL program.
“I think we’re the envy of a lot of people around the country to be able to launch this program with them (Nike) and we know they’ll work with other teams as they go, but our first immediate thoughts are, ‘How can we grow this? How can we take this to the next level?'” Greenwell said.
Along with the Blue Ribbon Elite NIL program, LSU Athletics and Nike have announced an extension to their five-decade long partnership through 2036.
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