Australian-based energy company Woodside Energy’s logo will be on all LSU uniforms starting next athletic year as a part of a multi-year, multi-million-dollar deal. Woodside executive vice president Daniel Kalms says this historic initiative goes beyond the playing field.
“Not only make LSU more successful, but help to make the student athletes themselves more successful, even beyond their athletic careers in the college, but beyond that,” Kalms said.
Woodside Energy was given the option to have its logo only on football uniforms, but they decided to support all 21 sports on LSU’s campus.
“Football is super high profile. There’s a lot of recognition of it. But if you go back to what I said before, we want to make a difference for all the student athletes. Whether it’s the male athletes, the female athletes,” Kalms said.
Woodside Energy’s logo is red, but Kalms says the logo patch will match the LSU’s traditional purple and gold colors.
“The LSU colors are iconic, and we benefit from being associated with that, so it wasn’t a difficult decision for us,” Kalms noted.
Woodside Energy has been operating in Louisiana for nearly two decades, focusing on offshore oil and gas. But last year, they made the final investment decision to build a $17 billion LNG plant in Calcasieu Parish.
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