The ten-parish economic development organization Louisiana Central launches its regional strategic plan, dubbed Elevate 2030. President and CEO Chris Masingill says it comprises four key pillars, including building a higher level of organizational excellence.
“We’ve got the subject matter expertise; the talent, the understanding, the organizational sophistication to really be the partner and collaborator and leader for economic development in our region,” Masingill said.
Masingill says another key pillar is elevating and strengthening strategic partnerships, collaborations and initiatives.
“We really want to be proactive and intentional with the new strategies that we want to bring to the table to address some of the issues that we may have, in creating the right opportunities for economic growth in central Louisiana,” Masingill noted.
Masingill says another pillar is proactive marketing and communications – making sure that central Louisianans tell the story of central Louisiana
“We want to make sure we’re providing the right kind of information, that we are communicating what it means to have a talented topline of skilled workers in legacy industries,” Masingill said.
The fourth pillar is being bold and connected in economic development strategies – strengthening the core legacy industry sectors, while building on emerging industry sectors.
Comments