The LHSAA executive committee approved a positioning statement to allow high school student-athletes to profit from name, image, and likeness deals. Executive Director Eddie Bonine says the association has also entered a partnership with Eccker sports to provide educational NIL services.
“This is not about advising athletes whether or not to get involved with name, image and likeness, this is about giving them the opportunity of knowing the ins and outs and dos and don’ts as more of a learning tool,” said Bonine.
Bonine says the LHSAA will not stand in the way of a student receiving endorsement money, but Eccker can help a student-athlete if they decide to negotiate a NIL deal.
“If these students do enter into a contractual agreement, who is taking a look at that for them, are they just entering into them, because they see the money,” said Bonine.
Bonine says NIL deals are already happening in Louisiana. He says one of the top girls’ basketball players in the country, Parkway’s Mikalah Williams is endorsing a local attorney.
“It’s on a billboard on Interstate 20, with a local attorney’s advertising as we speak, so it’s going to happen and we want to make sure everyone is educated on the process,” said Bonine.
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