Attorney General Jeff Landry launched the first 30-second television ad of his gubernatorial campaign today addressing one of the state’s top issues – crime. ULM Political Science Professor Pearson Cross says Landry’s message is spot on for voters.
“Jeff Landry has clearly zeroed in on an issue that matters to Louisiana voters. He has some jurisdiction over crime to make the argument that we need to do more on crime and that as Governor he will do it.”
Cross says Louisiana is home to three of the top ten most dangerous cities in America and leads the nation with 564 violent crimes per hundred thousand. And although one would think the governor could do little to fight crime, the governor is very powerful.
“Certainly the Governor can have a raft of legislation that he shepherds through the House and Senate in order to change the laws. He can do quite a bit.”
This will be a multi-market ad that will begin in Baton Rouge but expects to spread across the state. Cross says statewide advertisement during an election year is a hefty expense.
“It reflects people who have deep pockets. Jeff Landry has deep pockets. Steven Waguespack has deep pockets. I would expect ads to continue from them.”
John Schroder, State Treasurer, was the first candidate to run a political campaign ad for governor this election year. The gubernatorial primary is October 14.
Comments