Jayden Daniels | Photo by: Gus Stark courtesy of LSU athletics
It’s been an especially busy few days for LSU Quarterback Jayden Daniels leading up to Saturday night’s Heisman Trophy ceremony in New York. And LSU Chief Brand Officer Cody Worsham said for the winner, Sunday’s schedule is nonstop…
“They go to NFL Live at CBS; they visit a children’s hospital. So, for the winner especially it ends up being a very long weekend but a very exciting weekend,” said Worsham.
It was after Daniels played his historic game against Florida with 372 passing yards, 234 rushing yards, and five touchdowns, that Worsham said they amped up the Heisman campaign for ‘That Kid Jayden.’
“And then from there, it’s just a complete team effort. I know that sounds cliché but it really does take everybody in the athletic department working hard to promote our programs and promote our student-athletes,” said Worsham.
Worsham said Daniels’ outgoing personality has made the Heisman campaign a lot of fun and what you see on the field is what you get. For some, the spotlight can be a bit too much, but for the kid, Worsham said Daniels is taking it all in stride.
“He’s very appreciative, he’s very humble. I think you see that in his personality, the way he’s always smiling, the way his teammates really gravitate towards him and love him. I think he’s handled it really incredibly well,” said Worsham.
On Thursday Daniels was named AP College Football Player of the Year, he’s the second LSU player to receive the honor. The first was Joe Burrow in 2019, who also won the Heisman that year.
The Heisman ceremony will air on ESPN at 7 PM on Saturday.
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