Despite higher cocoa prices, which has increased the price to make chocolate candy this year, Ponchatoula-based Elmer Candy has seen brisk sales for their Easter candy. That’s according to Elmer Candy CEO Rob Nelson.
“In the last couple of years, with the cocoa market and where it’s been, it has been crazy. We’ve seen prices triple for us in just a couple of years,” Nelson said.
According to InvestorsObserver.com, Easter Candy prices have increased 67% 2020. But Nelson says it still has been good year for Elmer Chocolate.
“Sales were up in dollars, a little bit down in units just with the price of cocoa, which is what we thought, and then the shorter Easter season. But sales at retail seem to be very brisk,” Nelson explained.
Nelson says their Gold Brick Egg and Heavenly Hash continue to be among the most popular Easter candies in the Gulf South.
“It’s an unusual anomaly to have such a brand that is so big regionally. There’s nothing else like it in the country,” Nelson noted.
Nelson says next year they plan to introduce new flavors for Gold Brick Egg and Heavenly Hash next year. If you go to Elmer’s social media channels, you can choose what you would like to see next year or give a suggestion.
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