In case you haven’t noticed, some stores are getting a head start on so-called Black Friday deals, teasing low-price offerings even before November rolls around. LSU Marketing Professor Dan Rice says we’ve seen this movie before but in a modified way.
“That was a trend that I believe we were seeing over the past few years but it’s really been exacerbated by concerns of the supply chain,” said Rice
The most noticeable deals being offered early are coming from Best Buy and Walmart. Both stores plan to be closed Thanksgiving Day, not giving the real Black Friday shoppers a jump on the traditional first day of low-price Christmas deals.
Rice says to do your research and be patient when it comes to early Black Friday deals.
“If they know they’re in the market for something that they do their research on it, they do it throughout the year because there’s no guarantee that a Black Friday sale is going to have the best price on any particular product,” said Rice.
Rice says many folks will be deal-shopping early as a form of what he calls revenge-buying.
“That’s where people have this pent-up need to spend from not spending as much during the pandemic, so I would say don’t get caught up in that, don’t get caught in thinking you’re getting a deal you think you’ll never get again,” said Rice.
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